Hit Weasel Surf Manual Traffic Exchange Review

Hit Weasel December 9, 2008

Posted by Secret Surfer in : Reviews , trackback

This is a great example of an exchange that has all the basic building blocks of a good traffic exchange, but lacks some fundamental elements which currently prevent it from becoming one.

First, the positives of Hit Weasel:

- A 2:1 surfing ratio for free members. Most new exchanges these days start with a 3:1 ratio;

- Progressive surf ratio, meaning the more you surf, the more you earn because your surfing ratio increases with activity;

- Free banner impressions. If you have credits assigned to one or more campaigns, then you can enjoy unlimited free banner impressions on the surfing frame;

- Earn triple bonus credits on certain days of the week (currently on Sunday).

As you can see, there are some unique features with Hit Weasel. I really like the free banner impressions. But unfortunately, there are negatives with this manual traffic exchange:

- The graphics suck. If it looks like you spent $5 on the site design, then what does that say about your perception of your business? Don’t get me wrong, you don’t need to spend $5,000 on the graphics, but if you want to compete in today’s traffic exchange market, you’ve got to look professional;

- 15-second timer. It’s too long. This is a negative for many surfers;

- Almost total lack of owner participation in promoting Hit Weasel. Folks, if you want to own and operate a successful traffic exchange, you must be in front of your membership on a consistent basis, and you must bust your ass off to bring in new members. Without this show of commitment, your exchange will die a slow death.

So what about the results? Well, they suck too. The only bright light is I have received some decent results through the banner impressions. Not on a consistent basis, but just enough for me to keep some splash pages in rotation to receive these banner impressions.

A new paint job and a re-focus by the owner may be able to save Hit Weasel.

Final Rating: 3 (out of possible 10)

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