Lords of Traffic September 19, 2008
Posted by The Secret Surfer in : Reviews , trackbackLords of Traffic Has got to be one of the most heavily modified LJ based click exchanges on the net. Combining popular features like team surfing and live chat, with the love it or hate it hover surf mod, this exchange has grown fast.
1st off, I have to admit, this is one heck of an active exchange. The team surfing exchanges tend to be, and it didn’t take Lords Of Traffic long to get their activity levels up to a competitive level.
But active surfing doesn’t always mean an effective exchange, which brings me to one area where LOT seems to have dropped the ball. The surfbar itself.
In their attempt to incorporate all the flashy features of more established exchanges like StartXchange or Traffic Era, the management at Lords of Traffic seem to have forgotten the importance of member ads actually being seen. The size of the surfbar here is downright HUGE and leaves little space for member ads on the average browser. Heaven forbid anyone is using the chat feature as well as the window for member ads would be reduced to little more than a postage stamp’s size.
Now, I’m not saying you can’t pull some results out of LOT. but if you hope to get a piece of the pie here, you’re definitely going to need some well planned, targeted ads. As if it wasn’t hard enough to get the attention of the average team surfer, LOT has given us a second obstacle to overcome with their bulky, cluttered surfbar.
Here’s hoping Lords of Traffic puts some thought into a better surfbar design at some point soon. A little effort in that department could make this a top exchange.
Final Rating: 5 (out of possible 10)
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