Lords of Traffic September 19, 2008
Posted by The Secret Surfer in : Reviews , add a commentLords of Traffic Has got to be one of the most heavily modified LJ based click exchanges on the net. Combining popular features like team surfing and live chat, with the love it or hate it hover surf mod, this exchange has grown fast.
1st off, I have to admit, this is one heck of an active exchange. The team surfing exchanges tend to be, and it didn’t take Lords Of Traffic long to get their activity levels up to a competitive level.
But active surfing doesn’t always mean an effective exchange, which brings me to one area where LOT seems to have dropped the ball. The surfbar itself.
In their attempt to incorporate all the flashy features of more established exchanges like StartXchange or Traffic Era, the management at Lords of Traffic seem to have forgotten the importance of member ads actually being seen. The size of the surfbar here is downright HUGE and leaves little space for member ads on the average browser. Heaven forbid anyone is using the chat feature as well as the window for member ads would be reduced to little more than a postage stamp’s size.
Now, I’m not saying you can’t pull some results out of LOT. but if you hope to get a piece of the pie here, you’re definitely going to need some well planned, targeted ads. As if it wasn’t hard enough to get the attention of the average team surfer, LOT has given us a second obstacle to overcome with their bulky, cluttered surfbar.
Here’s hoping Lords of Traffic puts some thought into a better surfbar design at some point soon. A little effort in that department could make this a top exchange.
Final Rating: 5 (out of possible 10)
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TrafficEra September 11, 2008
Posted by The Secret Surfer in : Reviews , add a commentDespite the fact that this exchange only just opened it’s doors this year, Traffic Era has grown to become one of the most active manual exchanges on the net.
Team surfing is a huge part of the activity here. If you’re in a good team of power surfers, the potential for big time credits prizes is outstanding. However the competitive nature of the teams at Traffic Era is without equal. The quest for clocks keeps some of these teams surfing well into the wee hours of the night. While this is great for traffic flow, what does this do to the quality of traffic here?
Well for one, the eyes of the average team surfer rarely stray from the surfbar. The nature of the team surfing at Traffic Era is basically a race to collect a target number of “clocks” which appear periodically in the surfbar. First team to reach the goal, gets the biggest number of bonus credits, and some of these jackpots are downright monstrous.
What all of this boils down to, is that team surfers at Traffic Era, are extremely hesitant to look, or more importantly act on, the ads they stumble across while surfing. In Their race for the jackpot, seconds count, and unless your ad copy is absolutely astounding, more often then not, your ad will be ignored.
So yes, Traffic Era has a sizable active membership, and many will rave about the results they are getting there. Rest assured, these folks have spent some serious time working on their ads, specifically for use at Traffic Era. Do the same, and Traffic Era may become a huge asset for your business. Just don’t expect ads that convert well elsewhere to get the same results here.
My Rating: 7 (out of a possible 10)
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FastEasyTraffic September 10, 2008
Posted by The Secret Surfer in : Reviews , add a commentCombine expert programmer Tim Rash with the marketing phenomenon that is Paul Kinder and what do you get? Fast Easy Traffic. The name says it all and appears to be the foundation of anything these two are involved in.
Surfing here at FET is not only fast and easy, but actually a bit more entertaining than your average exchange. Memorable, and often hilarious quotes load in the surf bar mixed with the occasional news item and pearls of wisdom. The surfing is clean, the credits plentiful and… did I mention fast and easy?
Fast Easy Traffic has a ton of popular features in place including surf and chat, a first page auction where members can bid their credits for the coveted daily start page, and the ability to transfer credits between members.
FET fits easily into what I consider the “best of the best” category of hit exchanges. Already delivering traffic on par with exchanges 2 to 3 times it’s size, Fast Easy Traffic is a gem and not to be overlooked.
My Rating: 8 (out of a possible 10)
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